IBX

BRANDING| PRODUCT DESIGN | AI

IBX is a conceptual snowboarding brand built from the ground up, where performance meets minimalist, considered design. I led the project end to end, shaping the clothing line, designing snowboards, crafting the logo and visual identity, and developing out-of-home advertising, creating a cohesive brand that looks striking off the slopes while performing flawlessly on them. Rooted in a no-compromise philosophy, IBX balances functionality with style, appealing to riders who value authenticity, capability, and confident, purpose-driven design.